Authentic. Effective. Marketing.
I’m a former founder and fractional CMO helping startups launch and grow.
Helping you get from zero to one (million).
As a founder, you’re probably used to wearing a lot of hats. In fact, hat wearing has become one of the skills you could now list on your (somewhat nontraditional) resume. Since the advent of generative AI your hats may even now wear hats.
But maybe… that doesn’t leave a whole lot of time for actually growing your business.
I’ve been there. I’ve been a founder four times, as well as a head of marketing for startups, a founder coach, an incubator instructor, a consultant, and more. Now I’m taking everything I’ve learned in my 15+ years marketing for startups and using it as a fractional CMO.
Let’s make marketing one less hat that you have to wear.
Most startups don’t have the budget or the bandwidth to approach marketing with a strategic foundation on day one. They can’t afford to bring in a CMO, and a marketing consultant is only going to pitch them the next project. Fractional CMOs like me exist to fill that strategic gap and get you started off on the right foot.
If you’ve been burned by “random acts of marketing” with no clear vision, or need a better growth plan to show your investors, or need to hire your initial team, then a fractional CMO could be a great fit.
I throw out a lot of the classic internet wisdom and help you get back to the foundations. We’ll work together to find your audience, discover what they need, and then give it to them. We’ll use your brand, your product, and your vision as a guide, but your customers will be the ultimate decision makers.
Will it be easy? Nope. But it will be worth it.
Why me?
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I’ve worked with hundreds of startups, and founded four of my own. I know that things start out messy, unstructured, and ad hoc. And I wouldn’t have it any other way.
I love bringing sound fundamentals, the appropriate amount of structure, and efficient processes to businesses as they grow.
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Startups require a strong core vision, but the details often need to change as the company grows. I help figure out what your non-negotiables are and which parts of your identity are most important as you scale up.
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I’m able to gaze at the stars (your long term vision) and then jump right back to the reality of the day to day. I’m comfortable focusing on strategy, execution, and tiny details all in a day’s work.
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I come with big ideas, and I know how to operationalize them. I help you to ruthlessly prioritize and figure out which risks to take and which experiments are vital to your company’s growth.