Build a scrappy, strategic marketing team ready for growth with a fractional CMO.
What is a fractional CMO?
A “fractional CMO” can bring marketing strategy and expertise to your team in the early stages, when growth and scrappiness need to be at their highest, without the costs and hiring time required for a full-time CMO. Unlike a marketing freelancer or agency, an fCMO is a part of your executive team, and participates in strategic discussions to make sure marketing is aligned with the rest of your business.
Many startups start out with a few individuals focusing on marketing execution, or outsource early marketing to an agency. What they end up with is one-off campaigns and Random Acts of Marketing with no clear strategy. I use my experience as a founder, marketing executive, and instructor to help set the marketing strategy, hire and train a marketing team, and create repeatable processes for marketing success. I work with your existing product, sales, and growth leaders to come up with the right marketing plan, execute, and reach the next stage of growth.
How can I help?
Executive leadership
I partner with your executive team to make marketing a strategic part of the growth conversation. I attend weekly leadership meetings and quarterly planning sessions, and help to hire and manage the marketing team.
Go-to-market strategy
I help you answer fundamental questions about what your products and services are, who benefits from their use, and how. I plan product launches, new market launches, new audience launches, and more, working with your team for flawless execution.
Messaging and positioning
How do we show your audience that this is the right solution for their problem? I create branding, messaging and positioning strategies for your products so that they can shine.
Content and digital marketing
There is no one strategy or tactic that will work for all companies. I find the mix of paid, owned, and earned media that will make your growth goals a reality, and I guide your team in the execution of that marketing plan.
Not ready for a fractional CMO?
Here are some other ways I can help.
Create a strategic marketing plan
Have a big product launch coming up? Already have the team you need to execute on a plan? I can step in during the planning phase to create a sound, data-driven strategy that will get you the results you need.
Train your marketing team
Have lots of raw talent on your team? I can help make them shine. We’ll build out your processes for onboarding, training, managing, and day-to-day marketing workflows to create a team that thrives on excellence.
Engage in marketing projects
Need help with a specific marketing challenge? I’ve worked with hundreds of startups, and there’s a good chance I can use past experience to help you work through it. Reach out and I’ll give you an honest opinion about whether I can help.
The Results
“Laura is a phenomenal marketer with a strong strategic mind. She understands what it takes to build a marketing function from the ground up which isn't an easy feat. I'm looking forward to working with her again!”
— Jonathan Martinez, Co-founder @ Sales Kiwi
